Despite a recent drop in industry growth, the cosmetic sector didn’t suffer as much as some of the other categories and is set to bounce back and above pre-pandemic levels. Likely due to the ability to unmask and express new looks and enjoy fragrance once again, alongside the extensive hair and skin rituals that trended on social media during lockdown that have become the part of many peoples everyday routines.
Businesses in this sector that are operating across multiple platforms are faring better than others, creating more ways to reach consumers and raising brand awareness have set foundations for success. Leading the way in product innovation there has never been a more attractive time to join the industry.
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